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Website Design & Development

A website that looks good is a starting point. A website that converts is the goal.

Gramup builds custom, conversion-focused websites using the CONVERT Framework, a 7-step system combining buyer psychology, SEO, and CRO to turn your traffic into qualified leads and paying customers.

Get a proposal

Get a proposal

See how it works

See how it works

WHY MOST WEBSITES FAIL

Most websites are built to impress the agency that made them, not the clients who land on them.

You’ve probably already been here. A freelancer who built something that looked fine but did nothing. An agency that took your money, handed over a polished website, and disappeared, leaving you with something you’re embarrassed to send to prospects.

TEMPLATE-FIRST THINKING

The problem has a name: template-first thinking. It’s what happens when an agency starts with what looks good in a portfolio instead of asking what makes your specific buyer take action.

LOOKS THE PART.
RARELY PLAYS IT.

A website built that way will always look the part. It will rarely play it.

There's a better way to build a website, and it starts before anyone opens Figma.

THE CONVERT FRAMEWORK

The CONVERT Framework, strategy first, design second, conversion always.

Gramup is a conversion-focused web design and development agency that builds custom websites for growing businesses using the CONVERT Framework, a 7-step system built around buyer psychology, SEO, and CRO. Every project, every time, in the same order.

Most agencies build websites that look good. The CONVERT Framework builds websites that look good and perform.

Clarify

Step 1

Audit your goals, audience, and competitors before a single pixel is touched. We need to understand your buyer before we can design for them.

Optimize

Step 2

Map buyer psychology and identify exactly where and why visitors leave your current site. Every exit point is a conversion opportunity hiding in plain sight.

Navigate

Step 3

Define the user journey and conversion flow for every key page. A visitor without a clear path takes no action.

Validate

Step 4

Full custom Figma design, desktop and mobile, built around your conversion goals. You review and approve everything before build starts. No surprises. No assumptions. No build until you’re confident.

Execute

Step 5

SEO-optimised WordPress development. Mobile-first. Core Web Vitals optimised. Conversion tracking configured. Built to rank and load fast from day one.

Refine

Step 6

Structured feedback rounds at every milestone. Unlimited revisions per milestone, we’re not done until the output earns your approval.

Transfer

Step 7

Full QA, go-live, and a personal Loom walkthrough of your completed site. Every source file and design asset transfers to you. 30 days post-launch support included.

The Problem

Everything included in every Gramup website project.

Full custom Figma design (desktop + mobile)

You approve every screen before build starts, what you agree to is what you get.

SEO-optimised WordPress development

Clean code, fast load times, and structure Google rewards, built to rank from day one, not retrofitted later.

On-page SEO (meta tags, schema, headings, internal linking)

Visible to search engines from the moment the site goes live. SEO is built in, not bolted on.

Conversion rate optimisation

CTA placement, trust signal positioning, and page flow designed around how your specific buyer actually makes decisions, not how websites are usually laid out.

Core Web Vitals optimisation

Under 3 seconds on mobile, every time. Page speed is a conversion lever and a ranking signal. Both matter.

Conversion tracking setup

Google Analytics 4 configured with goal events for leads, signups, or demo requests. You’ll know what’s working before the first week is out.

Biweekly Loom project updates

A short video update every two weeks showing exactly where your project stands. You’ll never have to chase us for a status.

Post-launch Loom walkthrough

A complete video walkthrough of your finished site, so you can manage it independently without depending on us.

All source files and Figma designs transferred

Every design file, every asset, all source code, transferred to you on completion. No lock-in. No ongoing dependency.

30 days post-launch support

Bugs, fixes, and tweaks at no extra cost for 30 days after go-live.

Invisibility Guarantee

Need a brand before the build?

We build the brand and the website together, so everything is consistent from day one.

If your visual identity needs work before the website can do its job, we handle that too. Brand and web are briefed and built in parallel, so there’s no version mismatch between your logo, your guidelines, and your live site.

Create your brand system

Create your brand system
  • Logo system (AI, SVG, PNG, PDF)
  • Full brand guidelines document
  • Typography system and colour palette
  • Tone of voice direction
  • Logo applications (email signature, letterhead, social profiles)
  • Brand mockups for presentation or pitch decks

WHO THIS IS FOR

Built for growing businesses. Designed for the buyer you're trying to reach.

Service Business

For service businesses, consultancies, agencies, home services, professional services, healthcare, legal, finance, that need a website generating consistent, qualified enquiries. If you’re embarrassed to send a prospect to your current site, or spending money on traffic that doesn’t convert, this is the rebuild you’ve been putting off.

See our service business web design approach

See our service business web design approach

SaaS

For SaaS founders and growth teams whose product is good but whose website isn’t selling it fast enough. If visitors land on your homepage and leave without signing up, despite you knowing the product would solve their problem, the website is the leak, not the product.

See our SaaS web design approach

See our SaaS web design approach

TARGET OUTCOMES

What a website built with the CONVERT Framework is designed to deliver.

INDUSTRY AVERAGE

2–5%

business website conversion rate

GRAMUP TARGET

6–12%

conversion rate
more qualified leads from the same traffic

PAGE 1

Google rankings for your primary target keywords

UNDER 3 SEC

Mobile load time

60–90 DAYS

Full delivery from brief approval

FROM GO-LIVE

Conversion tracking in place

PROUD TO SEND

A website you’re genuinely proud to send to every prospect

These are the outcomes of applying strategy, design, SEO, and CRO in the right order, with a defined system behind every decision.

PROOF

What conversion-focused web design looks like when it works.

CLIENT

WB Blends

Before Gramup: SEO score 12/100. Ranking on page 9 in Google. Conversion rate of 1.3%, meaning 98 out of every 100 visitors left without taking a single action. They had invested in a website before. It looked professional. It performed terribly.

After the CONVERT Framework: We audited the buyer journey, rebuilt the information architecture, designed every key page in Figma from scratch, developed the full WordPress build, and applied on-page SEO across the site.

Create your brand system

Create your brand system

RESULTS

increase in organic traffic
0 %
more qualified leads per month
0 ×
higher conversion rate
0 %

PAGE 1

Google visibility for target keywords

That’s what changes when a website is built around conversion, not aesthetics.

agency partners have used our team as their white-label web delivery for over 3 years.
0 +
businesses are on active monthly maintenance retainers.
0 +
of clients come to us after a bad experience with another agency.
0 %

WHY GRAMUP

What makes Gramup different from the agency you hired last time.

Every project is managed by the decision-maker, not handed to a junior.

Every Gramup project is personally briefed, managed, and reviewed by Saud from the first call to go-live. Not a project coordinator. Not an account manager filtering your feedback. The person responsible for your results is the person you deal with throughout.

You see and approve the complete design before a single line of code is written.

Within two weeks of brief approval, you receive the full Figma design, every key page, desktop and mobile. If anything isn’t right, it gets revised. The build only starts when you’re confident in exactly what you’re getting. No building on assumptions. No discovering problems after the invoice.

You'll never have to wonder where your project is or chase us for an update.

Every two weeks, a short Loom video lands in your inbox, showing exactly what’s been completed, what’s in progress, and what’s coming next. This isn’t a courtesy. It’s a system designed specifically for clients who’ve been left in the dark before.

Source files, Figma designs, and all assets, transferred to you on completion, permanently.

At the end of every project you receive the complete Figma files, all source code, and every asset we created together. The website is your business asset, not a dependency on Gramup. There is no ongoing access fee, no held-hostage code, nothing that keeps you tied to us against your will.

PROJECT DETAILS

Tell us about your website and what it needs to do.

We’ll review your current site before the call and come prepared with specific observations and a proposed approach.

Common Questions

What people ask before they start a project with us.

Still not sure?

Talk to Saud directly.

Send us a message

Send us a message
How much does a custom website cost?
Most Gramup projects fall between $3,000 and $6,000 all-in, covering strategy, full custom Figma design, WordPress development, on-page SEO, conversion tracking, and 30 days post-launch support. The more relevant question for most businesses is: what is your current website costing you in lost leads every month? If you get 1,000 visitors and convert at 2%, that’s 20 leads. At 6%, that’s 60. At an average deal value of $3,000, the gap between those two numbers is $120,000 in annual pipeline. Most projects pay for themselves within 60 days of launch.
Most Gramup projects complete in 60 to 90 days from the moment your brief is approved. You’ll see the full Figma design, every key page, desktop and mobile, within the first two weeks. The build starts only after you’ve approved the design. Before any project begins, we provide a specific timeline and hold to it. If anything changes that affects the schedule, you hear about it in the next biweekly Loom update, not at the end of the project.
The process removes the ways agencies typically fail. Before design starts, you see and approve the strategy. Before build starts, you approve the complete Figma design. You receive a Loom update every two weeks so you always know where things stand. The owner personally manages every project. And when it’s done, every file is yours, nothing stays with Gramup. If you’ve been burned before, the question to ask any agency is: “Will I see and approve the full design before you write a single line of code?” Most can’t say yes. We can, and it’s written into how every project runs.
Yes. Fully. At the end of every project you receive the complete Figma design files, all source code, every image, and every asset created during the build. The website is your asset, not a subscription, not a dependency, not something Gramup holds any ongoing claim over. You can take it to any developer in the world and they will be able to work with it. That’s the point.
Ask every agency four questions: Do you map buyer psychology before designing, or do you start with layout? Will I see and approve the complete design before build starts? Do I own all source files when the project is done? Are SEO and conversion rate optimisation included in the build, or are they separate costs? The answers tell you whether you’re hiring a creative service or a conversion system. A good agency will welcome those questions. An agency that pivots or deflects is telling you something.

Still not sure?

Talk to Saud directly.

Send us a message

Send us a message

FREE STRATEGY CALL

Your website should be working harder than it is. Let's find out exactly why it isn't.

Book a free 30-minute strategy call. We’ll review your current website before the call, identify where you’re losing leads or signups, and show you what a conversion-focused rebuild looks like for your business specifically.

No commitment. No pitch. Just a clear picture of what’s possible.

Book a free strategy call

Book a free strategy call
Free 30-minute call. We’ll review your site beforehand and come with something useful to say, whether you work with us or not.

Book an Intro Call

Book an Intro Call

Book an Intro Call

Book an Intro Call

Book an Intro Call

Book an Intro Call

Book an Intro Call

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Built with the CONVERT Framework. Naturally.