AEO Agency
Hire an AEO agency that owns featured snippets and AI Overviews.
Most businesses rank on Google and still lose clicks. We structure your content so answer engines choose you for the box above the results, featured snippets, AI Overviews, People Also Ask, and voice search.
65%
of Google searches end without a click
8.1%
avg CTR from featured snippets
3x
more voice traffic from position zero
Sound familiar?
You can rank in position one and still lose to your competitor in the answer box.
Google’s AI Overviews now appear on over 47% of searches. Featured snippets sit above every organic result. People Also Ask boxes capture intent your page never reaches.
Without AEO, your ranking doesn’t protect you from losing traffic to whoever owns the answer slot.
AEO is the practice of structuring content so answer engines choose your business to answer the question. It is not optional if you want to retain the traffic your SEO earns.
65%
of Google searches in 2024 ended without any click to a website at all
46%
of all mobile searches are now voice, and voice only reads the answer, not the list
What we optimise for
Every answer format Google uses.
AEO covers all the surfaces that sit above, beside, and inside the traditional results list. We make you competitive on all of them.
Featured Snippets
The boxed answer at the top of Google results. Paragraph, list, and table formats. The single highest-visibility position on the page.
8.1% average CTR — 2x a standard result
AI Overviews
Google’s AI-generated summaries that now appear at the top of 47%+ of searches. Sourced from pages that answer questions clearly with structured data.
Appearing on 47% of searches as of 2024
People Also Ask
The expandable question boxes that appear mid-results. Each box is an opportunity to own a related query and funnel searchers to your site.
Appears on 43% of all Google searches
Rich Results
FAQ dropdowns, how-to steps, review stars, and event listings built into results using schema. Visible, clickable, and filterable before any organic listing.
Increase CTR by 20 to 30% when eligible
Knowledge Panels
The business information panel on the right of Google results. Controlled through schema markup and entity authority. Critical for brand searches.
Appears on branded searches for your company
Voice Search
Siri, Alexa, Google Assistant, and Cortana all read a single answer aloud. Ranking one to three is useless, position zero is the only position that exists in voice.
46% of mobile searches are now voice
What we do
AEO services built for the zero-click era.
Every service we deliver targets one outcome: your content in the answer position, not a result position.
Ready to own the answer box?
Book a free AEO audit and we will identify which featured snippets your competitors hold that you should own.
Book a Free Audit
Book a Free Audit
Featured Snippet Targeting
We identify every question-format keyword in your market that triggers a snippet, then restructure your content to compete for each one.
- Question keyword audit and prioritisation
- Content restructuring for snippet formats
- Paragraph, list, and table format optimisation
- Weekly snippet win and loss tracking
Schema and Structured Data
We implement the full range of answer-targeting schema types: FAQPage, HowTo, Speakable, Product, and LocalBusiness, built correctly and validated.
- FAQPage and HowTo schema implementation
- Speakable schema for voice assistant answers
- Breadcrumb, Organisation, and Article schema
- Rich result validation and monitoring
AI Overview Optimisation
We format your content to be cited inside Google’s AI Overview panels, direct answers, authoritative sourcing, and structured evidence.
- AI Overview trigger identification by query
- Content reformat for AI source selection
- Entity authority building for your brand
- AI Overview appearance monitoring
People Also Ask Coverage
We map the full PAA cluster around your primary keywords and create content that answers each sub-question, capturing related intent at scale.
- PAA cluster mapping for each keyword
- Short-form answer content creation
- Internal linking for topical authority
- PAA position tracking monthly
Voice Search Readiness
We reformat your top answers for voice delivery, concise, direct, and structured for Speakable schema so assistants pull from your content first.
- Conversational query research
- Answer length and format optimisation
- Speakable schema tagging
- Voice result monitoring across assistants
AEO Content Creation
We write or rewrite your FAQ pages, pillar pages, and blog content to the formats that win answer placements, direct question-answer pairs, numbered steps, comparison tables.
- FAQ page creation and schema tagging
- HowTo content in schema-valid format
- Comparison table content for table snippets
- Topical pillar pages for PAA domination
What you receive
Deliverables, not dashboards.
Every engagement includes a defined set of outputs you can verify and use.
AEO Opportunity Audit
Every featured snippet, PAA box, and AI Overview in your keyword set mapped and prioritised by win probability.
Schema Implementation
FAQPage, HowTo, Speakable, BreadcrumbList, and Article schema deployed and validated in Google’s Rich Results Test
Featured Snippet Content
Restructured or new content targeting your top 20 featured snippet opportunities, formatted for the three snippet types.
PAA Content Map
Full People Also Ask cluster mapped for each primary keyword, with short-form answers created for each sub-question.
AI Overview Tracking Report
Monthly report on AI Overview appearances, featured snippet wins and losses, and PAA positions gained.
Voice Search Content
Speakable-tagged, conversational-format answers covering your top 15 voice query opportunities.
Our process
The CONVERT Framework for AEO.
C
Capture Audit
Weeks 1 to 2 — baseline mapping
We audit every featured snippet, AI Overview, and People Also Ask box in your keyword set. We identify which ones your competitors hold, which ones are winnable, and which formats Google currently prefers for each query. You receive a full opportunity map with win-probability scores before we write a single word.
O
Opportunity Stack
Weeks 2 to 3 — prioritisation
We stack-rank every answer opportunity by traffic value, current content gap, and time-to-win estimate. The opportunities where you have content close to winning come first, fast wins build momentum. Larger content gaps go into the 90-day pipeline.
N
Narrative Format
Weeks 3 to 5 — content restructure
We reformat your existing content and write new content to match the snippet formats Google selects: concise paragraph answers for definitional queries, numbered lists for how-to queries, and comparison tables for best-of queries. Every answer is written for the snippet first and the reader second.
V
Validate Schema
Weeks 4 to 6 — technical deployment
We implement and validate every schema type required for your answer opportunities: FAQPage for question content, HowTo for step content, Speakable for voice-ready paragraphs, and Article schema with proper author and publisher entities. All schema is validated in Google’s Rich Results Test before deployment.
E
Expand Coverage
Month 2 — PAA and AI Overview expansion
Once initial snippet positions are secured, we expand into the PAA cluster around each winning keyword and begin targeting AI Overview citations. PAA boxes feed each other, owning one question unlocks the sub-questions beneath it. We build out full topical coverage so you dominate the question layer around each topic.
R
Record Results
Monthly — placement tracking
We track every answer placement weekly. You receive a monthly report showing every featured snippet won, every PAA box captured, every AI Overview appearance, and the estimated traffic impact of each. Every number in the report links to a live SERP screenshot so you can verify it yourself.
T
Test and Iterate
Ongoing — continuous optimisation
New prompts targeted, content refreshed, and entity data updated each month to expand citation coverage as AI tools evolve their response patterns.
Who this is for
AEO works best when ranking alone stops working.
If you are already ranking but watching traffic decline, AEO is usually the answer.
B2B SaaS
SaaS companies losing demo traffic to AI summaries
Your target buyers search “best project management software” and see an AI Overview that never mentions you. AEO gets your product cited in the answer layer before the results list.
Professional Services
Agencies and consultancies watching voice referrals drop
Local and national professional services firms need voice search placement. When someone asks their phone “best SEO agency in London,” AEO determines whether you are the answer.
DTC Ecommerce
DTC brands ranking in top three but losing click share
You rank. Clicks have dropped anyway. AI Overviews and shopping snippets are capturing your traffic before it reaches your organic listing. AEO recovers it.
Why Gramup
AEO specialists vs a general SEO agency.
Most SEO agencies offer AEO as an add-on. We built our service around it.
Track record
Numbers from live client engagements.
6–10
weeks to first featured snippet win
8.1%
average CTR from featured snippet position
3x
more voice traffic from position zero vs one
47%
of searches now trigger AI Overviews on Google
20+
featured snippets targeted per client engagement
100%
schema validated before deployment goes live
Pricing
Transparent, deliverable-based pricing.
No hourly billing. No surprise invoices. You know what you get and what it costs before you sign anything.
AEO Sprint
$1,800
One-time project
The fastest way to identify and capture your first featured snippets and implement answer-layer schema across your site.
- Full AEO opportunity audit
- 20 featured snippet targets identified
- Content restructure for top 10 opportunities
- FAQPage and HowTo schema implementation
- PAA cluster map for primary keywords
- Rich result validation report
- 30-day placement check-in
Best for: businesses that want to test AEO before committing to an ongoing programme. Most clients see their first snippet win within 8 weeks.
Get the Audit
Get the Audit
AEO Retainer
MOST POPULAR
$3,200
Per month, minimum 3 months
Ongoing AEO management: continuous snippet targeting, monthly PAA expansion, AI Overview monitoring, and schema maintenance.
- Everything in the Sprint
- Monthly featured snippet targeting sprints
- AI Overview tracking and optimisation
- PAA cluster expansion every quarter
- New FAQ and HowTo content monthly
- Voice search content updates
- Weekly snippet tracking report
- Monthly strategy call
Book a Free Audit
Book a Free Audit
Not an hourly rate hidden behind a retainer label. Every month includes a defined deliverable list. If we miss a deliverable, we carry it forward. No exceptions.
Common Questions
Frequently asked about AEO.
What is AEO (Answer Engine Optimisation)?
AEO is the practice of optimising your content so answer engines select your business as the source for a direct answer. Where SEO targets ranking positions in the results list, AEO targets the answer position above that list: featured snippets, AI Overviews, People Also Ask boxes, and voice search responses. In a world where 65% of searches end without a click, owning the answer is the only position that guarantees visibility.
How is AEO different from SEO?
SEO focuses on your position in the organic results list. AEO focuses on the answer slot above that list. Both matter, SEO earns the click-through traffic that does reach the results list, while AEO captures the 65% of searches that end in the answer box. The two complement each other: a strong SEO foundation makes AEO significantly easier to win because Google needs to trust your domain before it pulls your content into a featured snippet.
How long does it take to win featured snippets?
Most clients see their first featured snippet wins within 6 to 10 weeks of implementation. AI Overview placements typically appear within 8 to 16 weeks. The timeline depends on your current domain authority, the competitiveness of your target queries, and how close your existing content is to snippet-eligible format. We identify the fastest wins first, queries where you already rank in positions two through five and the content needs restructuring, not rebuilding.
Do I need to already be ranking to benefit from AEO?
Google is far more likely to pull a featured snippet from a page it already ranks in the top 10. Most snippet wins come from pages ranking in positions two through five, close enough to be trusted, not quite at position one. If you are not yet ranking, SEO comes first. We will tell you honestly which service you need when you book your audit, sometimes that is a combination of both running in parallel.
What does an AEO retainer include each month?
Our AEO Retainer at $3,200 per month includes: a monthly featured snippet targeting sprint covering new opportunities, AI Overview tracking and content updates, PAA cluster expansion quarterly, two new FAQ or HowTo content pieces, voice search content updates, schema maintenance and new schema deployment as needed, a weekly snippet tracking report, and one monthly strategy call. You receive a deliverable confirmation at the start of each month and a delivery confirmation at the end.
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AEO wins the answer box. SEO wins the ranking that earns you the right to compete for it. Both running together compound your visibility across every format.
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Get cited in ChatGPT, Gemini, and Perplexity.
AEO targets Google’s answer layer. GEO targets the AI platforms that operate outside Google entirely. Between AEO and GEO, you own the answer layer everywhere searchers look.
Get cited
Start winning featured snippets in 60 days.
Book a free AEO audit. We identify which answer placements are winnable in your market and what it takes to capture them.
Get a Free SEO Audit
Get a Free SEO Audit
View our work
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