of B2B buyers now use AI tools before contacting a vendor
KD 0
Keyword difficulty for “generative engine optimisation”, first-mover advantage
60d
Average time to first AI citation after GEO implementation
5x
Growth in AI-generated search responses in the last 12 months
Trusted by
The shift happening right now
Buyers are getting answers from AI. Is your brand one of them?
Your Google rankings mean nothing in AI search
ChatGPT and Perplexity pull from structured authority data, not your position in a traditional SERP. A #1 ranking on Google does not guarantee an AI citation.
Competitors are being cited. You are not.
AI tools recommend specific vendors. If your brand is not in the training data and citation pool, you are invisible to anyone who asks an AI for a recommendation.
Organic traffic is declining without AI visibility
As AI Overviews absorb clicks, zero-click searches grow. Businesses without GEO coverage lose traffic AND mindshare simultaneously.
GEO is not the same as SEO
Different signals. Different content formats. Different authority structures. An SEO agency without GEO expertise cannot get you cited in AI, no matter how well they rank you on Google.
What is GEO?
Generative engine optimisation explained for buyers
Generative engine optimisation (GEO) is the practice of structuring your content, authority data, and entity signals so that AI language models like ChatGPT, Google Gemini, and Perplexity cite your brand as a recommended source or provider.
Traditional SEO gets you ranked in a list of links. GEO gets you named in the response itself. When someone asks an AI “which [type of business] should I use?”, GEO is what puts your name in the answer.
Gramup is a specialist generative engine optimisation agency. We do not just add GEO as a bolt-on. It is a core discipline, built with its own methodology, citation tracking, and signals audit.
Schema markup, Knowledge Panel data, Wikidata entries, and structured mentions that tell AI models who your brand is and what it does.
Citation-Ready Content
Long-form, statistic-rich, question-answering content that AI tools pull from when generating responses to industry queries.
Third-Party Mentions
Editorial placements, directory listings, and PR coverage that build the authority signal pool AI models draw citations from.
AI Citation Tracking
Monthly monitoring of how your brand appears (or doesn’t) across ChatGPT, Gemini, Perplexity, and Copilot. We measure what’s working and close gaps.
Entity Authority Signals
Schema markup, Knowledge Panel data, Wikidata entries, and structured mentions that tell AI models who your brand is and what it does.
Citation-Ready Content
Long-form, statistic-rich, question-answering content that AI tools pull from when generating responses to industry queries.
Third-Party Mentions
Editorial placements, directory listings, and PR coverage that build the authority signal pool AI models draw citations from.
AI Citation Tracking
Monthly monitoring of how your brand appears (or doesn’t) across ChatGPT, Gemini, Perplexity, and Copilot. We measure what’s working and close gaps.
GEO makes your brand the answer in AI-generated responses
GEO services
What our GEO agency delivers every month
Three disciplines. All required. Delivered as one integrated monthly retainer.
Entity and Schema Optimisation
Build the structured identity that AI models reference when generating brand citations. Knowledge graphs, structured data, and entity disambiguation.
Full schema markup implementation
Google Knowledge Panel setup
Wikidata and entity registry
Brand entity disambiguation
NAP consistency across directories
AI-Optimised Content
Content written to answer the specific questions AI tools receive in your industry. Statistical density, citation depth, and question-answering structure.
AI query research and mapping
Statistical and citation-rich articles
Comparison and “best of” content
FAQ content with structured data
Thought leadership positioning
AI Citation Monitoring
Monthly tracking of how your brand appears across all major AI tools. We measure citation frequency, sentiment, and competitor citation gaps.
Multi-platform citation tracking
Competitor citation analysis
Prompt testing and response logging
Citation sentiment monitoring
Monthly GEO performance report
Platform coverage
Every AI tool your buyers are already using
We optimise for citation across every major AIsearch and assistant platform. Not just one.
ChatGPT
Web browsing and GPT-4 responses
Google Gemini
AI Overviews and Gemini chat
Perplexity
Source-cited AI search responses
Copilot
Microsoft Bing AI integration
Claude
Anthropic assistant responses
Who this is for
GEO works best for these business types
Generative engine optimisation delivers the strongest ROI for businesses where buyers do research before purchasing.
B2B Services
Agencies, Consultancies, and SaaS
When a buyer asks ChatGPT “which marketing agency should I hire?”, GEO is what puts your name in the response. Essential for service businesses where credibility drives purchase decisions.
Professional Services
Law Firms, Accountants, Financial Advisors
High-intent buyers in professional services research heavily before committing. Being recommended by an AI tool in that research phase is a significant conversion advantage.
E-commerce and Retail
Premium Products with Research-Led Purchases
When buyers ask AI tools “what is the best [product type] to buy”, your brand needs to appear in the answer. GEO builds the entity authority that drives those AI recommendations.
Our process
The CONVERT Framework. Seven steps. Every client.
The same structured process, applied consistently. Because what looks like strategy is usually a checklist done well.
We test 50+ industry-relevant prompts across ChatGPT, Gemini, and Perplexity. We record every citation, every competitor mention, and every gap in your AI presence.
O
Opportunity Stack
Which queries you should own
We map the specific AI queries your buyers are asking and identify the highest-value citation opportunities by intent, volume, and competitive landscape.
N
Narrative Architecture
Content and entity structure
We design the content architecture, schema strategy, and entity signals that AI models need to confidently cite your brand in response to relevant queries.
V
Visibility Build
Implementation sprint
Schema markup deployed. Citation-ready content published. Entity registries updated. Third-party mentions acquired. All in the same monthly sprint.
E
Entity and Authority
Third-party signal acquisition
Editorial placements, directory registrations, and PR coverage that expand your entity’s authority pool and increase AI citation confidence.
R
Record and Report
Monthly citation dashboard
Citation frequency by platform, competitor citation benchmarking, prompt coverage, and sentiment. Reviewed on a monthly call.
T
Test and Expand
Expand coverage and refine signals
New prompts targeted, content refreshed, and entity data updated each month to expand citation coverage as AI tools evolve their response patterns.
Why Gramup
Gramup vs a standard SEO agency doing GEO
Pricing
GEO agency pricing. Clear scope. Fixed monthly.
No vague “AI optimisation” deliverables. Every month you know exactly what ships.
GEO Audit Sprint
$1,800
One-time. Delivered in 10 business days.
50+ prompt AI citation audit (ChatGPT, Gemini, Perplexity)
Competitor citation analysis
Entity and schema gap report
AI content opportunity map
Third-party signal recommendations
60-minute strategy handover call
Sprint fee credited against month 1 if you start a retainer within 30 days.
GEO is the practice of structuring your content, entity data, and authority signals so that AI tools like ChatGPT, Gemini, and Perplexity cite your brand as a recommended source. It targets AI-generated responses rather than ranked link lists.
How long does GEO take to produce citations?
Most clients see initial citations appear within 60 to 90 days of GEO implementation. The speed depends on your existing domain authority and how well-established your brand entity is in third-party data sources.
Does GEO replace SEO?
No. GEO works best on top of strong SEO foundations. AI tools reference indexed web content, so better SEO makes your GEO content more citation-ready. Gramup runs both disciplines together in the same retainer.
Which AI tools does Gramup optimise for?
ChatGPT (including web browsing mode), Google Gemini, Perplexity AI, Microsoft Copilot, and Claude. Each platform has different citation patterns, and we track and optimise for all of them monthly.
How do you measure GEO results?
We run monthly prompt tests across all AI platforms, track citation frequency and sentiment, and benchmark against your top competitors. You get a live dashboard and monthly call with full breakdown of AI visibility performance.